{"id":8186,"date":"2025-04-02T13:56:42","date_gmt":"2025-04-02T04:56:42","guid":{"rendered":"https:\/\/takasho-digitec.jp\/en\/?post_type=news&p=8186"},"modified":"2025-04-02T13:58:54","modified_gmt":"2025-04-02T04:58:54","slug":"20250307","status":"publish","type":"news","link":"https:\/\/takasho-digitec.jp\/en\/news\/20250307\/","title":{"rendered":"Introducing \u201cyomosugara\u201d \u2013 A New Brand Redefining Japanese Outdoor Lighting, Debuting at Milan Design Week 2025 -Showcasing at the ‘Cavallerizze’ Area of the Leonardo da Vinci National Museum of Science and Technology –"},"content":{"rendered":"\n

Takasho Digitec Co., Ltd., a Japanese outdoor lighting specialist (Headquarters: Kainan City, Wakayama Prefecture; President: Ryosuke Furusawa), and Tangent, a globally renowned design studio (Headquarters: London, UK \/ Tokyo, Japan; Director: Hideki Yoshimoto), will debut their new outdoor lighting brand \u201cyomosugara\u201d at Milan Design Week 2025, taking place from April 7 to 13 in Milan, Italy. The exhibition will be held at the \u2018Cavallerizze\u2019 area of the Leonardo da Vinci National Museum of Science and Technology.
This year\u2019s Milan Design Week is particularly noteworthy as it coincides with \u2018Euroluce\u2019, the international lighting exhibition held biennially alongside the prestigious Salone del Mobile. This heightened focus on lighting and design presents a significant opportunity to introduce the contemporary redefinition of Japanese lighting to a global audience.<\/p>\n\n\n\n

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About Milan Design Week<\/h2>\n\n\n\n

Milan Design Week, held annually in April, is the world\u2019s largest design event. It encompasses the international furniture fair \u2018Salone del Mobile\u2019 at Rho Fiera Milano, the biennial international lighting exhibition \u2018Euroluce,\u2019 and numerous exhibitions throughout the city under \u2018Fuorisalone.\u2019
The Leonardo da Vinci National Museum of Science and Technology, where \u201cyomosugara\u201d will be showcased, is housed in a historic monastery dating back to the 11th-16th centuries. The museum features inventions and works by the legendary artist and engineer Leonardo da Vinci. Tangent, known for its fusion of design and engineering, will present the \u201cyomosugara\u201d collection in a way that redefines the global perception of Japanese lighting.<\/p>\n\n\n\n

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Exhibition Overview
\u201cyomosugara\u201d New outdoor lighting brands<\/strong>
Press Day: Monday, April 7, 2025
Period: Tuesday, April 8 \u2013 Sunday, April 13, 2025
Time: 10:00 AM \u2013 7:30 PM
Venue: \u2018Cavallerizze\u2019 area, Leonardo da Vinci National Museum of Science and Technology
Address: Via Olona 4, 20123 Milan, Italy<\/p>\n\n\n\n

About \u201cyomosugara\u201d<\/h2>\n\n\n\n

\u2018Yomosugara\u2019 is an ancient Japanese word used in the Manyoshu (Japan\u2019s oldest poetry collection), meaning \u2018throughout the night\u2019 or \u2018all night long.\u2019 The name reflects the richness of time in which people in the past would spend the night contemplating landscapes and thoughts.<\/p>\n\n\n\n

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Inspired by traditional Japanese scenery and the cultural reverence for nature, \u201cyomosugara\u201d embodies a lighting concept that harmonizes with the natural world\u2014like the soft glow of twilight at dusk or moonlight shimmering on a river. Designed to harmonize with the natural world, these lights create a gentle, soothing atmosphere, evoking the essence of Japan.
Beyond traditional Japanese spaces, \u201cyomosugara\u201d is designed for versatility, appealing to architects, designers, and enthusiasts of Japanese culture worldwide. With its roots in Japan, the brand is poised to make a strong impact on the global outdoor lighting market.
Website: https:\/\/yomosugara.jp\/<\/a><\/p>\n\n\n\n

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Shobu<\/strong>
Inspired by the dignified elegance of the iris flower, \u2018Shobu\u2019 is an indirect lighting fixture with a slender, sharp form that emits a soft, graceful glow. It is available in two configurations: a dual-light model, ideal for illuminating pathways, and a three-light model, designed to add depth to spaces.<\/p>\n<\/div>\n\n\n\n

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Suiren<\/strong>
\u2018Suiren\u2019 captures the serene beauty of water lilies floating on still waters. Its clear, layered design evokes the purity and tranquility of water. The collection includes three luminaires of varying heights and sizes, allowing for natural and fluid spatial arrangements.<\/p>\n<\/div>\n\n\n\n

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Kodama<\/strong>
Named after the spirits believed to inhabit trees, \u2018Kodama\u2019 features an organic form encased in a translucent shell, emitting a light that harmonizes with nature.The pathway lights include two adjustable luminaires, which can be arranged in sequence to create a dynamic, undulating effect. Meanwhile, the floor lamp, with its soft yet expansive glow, brings a calming presence to any space.<\/p>\n<\/div>\n\n\n\n

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A Collaboration Between Outdoor Lighting Experts Takasho Digitec and International Design Studio Tangent<\/h3>\n\n\n\n

Tangent, founded in London in 2015 by Hideki Yoshimoto, specializes in the progressive integration of design and engineering. The studio has collaborated with luxury brands such as Lexus and Herm\u00e8s and has contributed to high-profile projects, including animations for the facade of Burj Khalifa, the world’s tallest skyscraper in Dubai.
Takasho Digitec and Tangent have previously collaborated on several projects, including \u2018INAHO\u2019 showcased at Roppongi Art Night 2022, the Christmas tree installation at Midland Square, Nagoya (2022), the \u2018Gachirin\u2019 wall art at Ekoin Temple in Mount Koya, Wakayama Prefecture. Recognizing the potential in each other\u2019s expertise, the two companies formalized a partnership agreement in 2023.<\/p>\n\n\n\n

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Takasho Digitec has extensive experience in designing and manufacturing outdoor lighting solutions tailored to residential, commercial, and hospitality spaces. By integrating this expertise with Tangent\u2019s world-class design capabilities, \u2018yomosugara\u2019 emerges as a unique outdoor lighting brand that combines innovative aesthetics with a distinctive Japanese sensibility.<\/p>\n<\/div>\n\n\n\n

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